WWE today announced that it has eclipsed 100 million fans through its global social media networks, further cementing its position as one of the most followed brands in the world.
To celebrate this milestone, WWE has surprised its 100 millionth social media fan, Alex Guerrero, Jr., 27 from San Antonio, Texas with a free trip to Monday Night Raw’s 1,000th episode live from St. Louis, Mo. this Monday. Guerrero will also appear on the show and be featured across all of WWE’s social media platforms, including Tout, Twitter, Instagram, Facebook, YouTube, Pinterest and on WWE.com, making him an online Superstar.
Currently, WWE has more than 73 million Facebook fans and 30 million Twitter followers across all of its networks. WWE’s network of Facebook pages has more fans than the NFL’s Facebook league page and its 32 team pages combined. WWE’s flagship Facebook page has a stronger following than brands such as MLB, ESPN, Nickelodeon, HBO, Pepsi and CNN. On Twitter, @WWE has more followers than the NHL, McDonald’s, TMZ, CNBC, and Coca-Cola. Earlier this year, WWE and its Superstars received six 2011 Mashable Awards including “Digital Company of the Year” and "Must Follow Brand on Social Media."
The 1,000th episode of Monday Night Raw not only marks a new 8/7C start time on USA Network, but an expanded three-hour format that will usher in a new era of interactive programming, where viewers will become part of the action by using social media platforms to have a voice in the show.