During the WWE earnings conference call, Vince was asked about the creative front and being a little more on the edge front. He was asked if that was an intentional move. Vince said it's an evolvement and the writing of the shows are "considerably better." There are no subject matter they can't touch upon but have to do it in a more sophisticated PG environmnent. They can stretch segments without pushing it into PG-14. When asked if they took it too far into the "G" rating in the past, Vince responded "that was pretty fair."