In wrestling circles, he's as marketable as they come right now. He's the WWE champion, and has been for more than 15 months now. He has penned the foreword for Marvel's Avengers vs. X-Men hardcover, which is due out next month.
He is the subject of the WWE's latest -- and arguably its best -- DVD documentary.
He is the cover boy for the company's next video game release, WWE 13, due out next week. He's the headliner for the company's next pay-per-view, Hell in a Cell, which happens Sunday.
He's been popping up on talk shows, radio shows, at Major League Baseball games, and everywhere in between. He is CM Punk. Inside wrestling, he bills himself as the best in the world. Given his marketability right now, that's hard to argue.
But perhaps more importantly, however, is his marketability as someone everyone can relate to.
In his DVD, CM Punk: Best in the World, he addresses being bullied as a kid, his complicated relationship with his family, struggling to find his niche and his love of comic books, video games and wrestling ... a lot of which many people can relate to...More?
source: slam wrestling