WWE is going on tour with "The Rolling Stones."
As part of the band's 50th anniversary, WWE will produce and distribute the live pay-per-view show "One More Shot" for the Stones' show, performed at the Prudential Center, in Newark, New Jersey, on Dec. 15.
"WWE is ecstatic to bring The Rolling Stones into your living room," said WWE chairman-CEO Vince McMahon.
The tour, to take place at four arena shows in London and New York, is a partnership between Endemol, which co-manages the international digital rights to the Rolling Stones "50 and Counting" shows, and Dainty Group. The performances will see the band working once again with their acclaimed, long time collaborators, set designer Mark Fisher and lighting director Patrick Woodroffe, who are designing an all-new, custom-built set design, with a stage based on the band's ubiquitous and celebrated tongue and lips logo that reaches out into the crowd.
Orgs turned to WWE to produce the PPV after its live events throughout the year have generated strong sales, including "WrestleMania," whose 28th installment, held April 1, at Miami's Sun Life Stadium, generated a record 1.3 million buys, earning $67 million.
The Rolling Stones live shows will also mark the launch of new touring venture Virgin Live, by the Dainty Group and Richard Branson's Virgin.
" In the future Virgin Live plans to make a real difference to how fans experience, interact and enjoy live events," Branson said.