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January 21, 2014

MLB Advanced Media Head Discusses WWE Network Importance

MLB Advanced Media CEO Bob Bowman was interviewed by Deadline.com about a number of topics including the WWE Network. On the Network, Bowman commented, "Economically it’s one of our largest clients for sure. In that sense it’s incredibly important. But what’s more important than dollars is this is the most vertically integrated brand in America.WWE Network Vince McMahon controls everything soup to nuts — from the idea in his head to how it appears on every screen around the world. And he just demonstrated [at CES] he’s going to try and change what the economic rules are. He’s in an ideal situation to do that. That’s why a lot of the content players are going to watch this very carefully. As we’ve learned with music, a monthly subscription might be better than pay-per-view. It will ultimately be on every device and operating system that’s imaginable. So the ability to take your content live and on-demand to every corner of the globe 24/7 is pretty appealing for a content publisher. All of the great partners that we have — DirecTV, Comcast, things like that — they’re still U.S.-based services."

source: pwinsider.com


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