World Wrestling Entertainment Inc., the global leader in sports entertainment, has announced a new global organization. Shane McMahon, Executive Vice President, Global Media, is expanding WWE's operations into London, Shanghai, Tokyo, Sao Paulo, Toronto and Sydney in an effort to tap into WWE's strong worldwide appeal.
The regional office in London will be led by Andrew Whitaker as the President of Europe, Middle East and Africa. Carl DeMarco will continue to focus on expansion through the Toronto office as the President of Canada, Latin America and China. Jonathan Sully will establish WWE's headquarters in Sydney, Australia, as the President of Asia Pacific.
"Whitaker, DeMarco and Sully will oversee integrated sales, marketing and digital initiatives as well as focus on new and emerging markets. This new structure will allow us to more quickly exploit business opportunities and leverage the strength of the WWE brand," said McMahon.
source: business wire
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