Spike TV, a division of MTV Networks, and the Ultimate Fighting Championship® (UFC®) organization have agreed to a new, three-year extension of their strategic partnership, it was announced jointly today by Kevin Kay, President, Spike TV and Dana White, President, Zuffa, LLC d/b/a Ultimate Fighting Championship. The deal maintains Spike TV as the basic cable home to the UFC, the premiere brand in mixed martial arts, the fastest growing sport in America, through 2011. The deal was brokered by the Endeavor Agency...
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