June 15, 2008

Music a key element in WWE brand profile

It broadcasts television shows in 130 countries and in 20 languages. It averages a weekly global audience of 47 million viewers. It aired tongue-in-cheek videotaped messages from Hillary Clinton, John McCain and Barack Obama during an April broadcast. It is a pop culture phenomenon.

And yet there's something missing that World Wrestling Entertainment still yearns for: the respect of the recording industry...More?

source: reuters.com

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