November 16, 2011

UFC on Fox Peaks with Record 8.8 Million Viewers


The UFC debut on Fox which was headlined by the Heavyweight Championship fight between Junior dos Santos and Cain Velasquez broke all U.S. MMA viewership records peaking with 8.8 million viewers for a 64 second fight before dropping to down to 5.9 million viewers. The bout, which is being hailed as the most-watched fight in MMA history, smashed UFC's previous viewership high of 6.1 million for the Kimbo Slice-Roy Nelson fight on The Ultimate Fighter.

UFC and Fox will be extremely happy with the debut figures as head toward the start of their partnership in 2012. The key for both now is to work out a tweaked format in order to attain more peak time viewers and increase advertising revenue.

source: wrestlingnewssource.com

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