WWE announced that Bruce Prichard will replace Eric Bischoff as the Executive Director of WWE Friday Night SmackDown. Prichard will report directly to WWEChairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business.
WWE had named Bischoff as the Executive Director of WWE SmackDown this past June, while also appointing Paul Heyman as the Executive Director of WWE RAW. There had been reports over recent months about Bischoff not being heavily involved with the SmackDown creative process.
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