World Wrestling Entertainment hopes to create an aura of Wrestlemania on a global scale driven by its digital platform.
Digital contributes 7 percent of the company's overall revenue, but the WWE is aiming for 25-50 percent growth annually, said Michael Sileck, COO. Sileck revealed plans at the 35th annual UBS Global Media & Communications Conference...More?
source: adweek.com
*******************||Trending||*******************
December 6, 2007
WWE Plots Digital Strategy
Oderint Dum Metuant: Let Them Hate As Long As They Fear
0 comments:
Post a Comment
Your comment awaits moderator approval. Comments that are abusive, spam, off-topic, use excessive foul language, or include ad hominem attacks will be deleted.