World Wrestling Entertainment (WWE) and Tout announced a new partnership last week — and early returns show it to be a massive success for the video sharing network.
WWE, a juggernaut in the sports and entertainment social media landscape, featured fan-submitted videos during this week’s Monday Night Raw show. The promotion helped Tout leap from outside the top 200 of the iTunes App Store to number 116 overall, and from 37th to sixth in the free Photo & Video category immediately after the show, according to Tout and WWE representatives. At time of writing Tout continuing to enjoy the boost at 128th and 9th, respectively.
Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far:
The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw.
More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com.
More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users...More?