Endeavor Executives Anticipated Vince McMahon’s 2023 WWE Return

The executives were plotting for McMahon’s return.

There’s an exclusive story up on POST Wrestling via Brandon Thurston of Wrestlenomics. It has to do with Vince McMahon’s return to WWE in January 2023 being anticipated by executives at Endeavor, which is the company that went on to acquire WWE in 2023. McMahon was a part of that transaction process.

When Vince McMahon announced his resignation/retirement from WWE in 2022 after sexual misconduct allegations emerged, a top executive at Endeavor had been relaying to colleagues on the same day that McMahon would only be gone temporarily.

After McMahon’s resignation, Endeavor President and TKO Chief Operating Officer, Mark Shapiro, sent the following message to Endeavor and TKO CEO Ari Emanuel and fellow Endeavor execs (POST Wrestling included photographic evidence of the text messages):

Nick and Stephanie are going to take over the WWE for the next nine months. Vince [will] be back with a new board or he will take the company private or he will sell it/coming to us. The race is on. The courtship is on.

Vince McMahon was back in the fold of WWE less than six months later. He was back on the Board of Directors after reinstating himself by using his superior voting power as the controlling shareholder.

The text message from Shapiro was disclosed in the WWE shareholder lawsuit in Delaware Chancery Court. The plaintiffs in that case allege that McMahon violated his legal and ethical obligation to act in the best interests of the shareholders, but instead of doing that, he helped move along the sale process to keep his own power.

There was communication between McMahon and Ari Emanuel throughout the backend of 2022.

The plaintiffs in the lawsuit are presenting the stance that McMahon and Emanuel had a friendship that would make sure McMahon stayed with WWE after the sale to Endeavor. On the other side of the spectrum, other potential suitors would have required Vince to leave WWE immediately. Vince denied that.

WWE President Nick Khan, Chief Content Officer Paul ‘Triple H’ Levesque, and former executives/Board members George Barrios and Michelle Wilson are being represented by TKO’s outside counsel. They’re being accused of being on board with McMahon’s plan to preserve his power. McMahon has separate counsel.

POST/Thurston reached out to WWE, TKO, and Vince McMahon’s reps for a comment on this story, but the requests were not responded to.

As mentioned, while McMahon was publicly retired, he had been in communication with Ari Emanuel. While they were exchanging messages, Emanuel told McMahon, “I will be your greatest partner.”

It was also revealed that several days after that August 2022 exchange, Emanuel texted McMahon and said he knew that McMahon met with Jeff Sine the day prior. Sine is a senior banker at Raine Group, who served as WWE’s financial advisor in the sale to Endeavor. Included on Sine’s extensive advisory résumé is that he advised Vince McMahon on his XFL revival.

Sine chatted with McMahon and said if things were to move forward, he would like to work for McMahon and McMahon only — not Ari Emanuel or Endeavor. He told McMahon that Morgan Stanley was not prepared to represent him.

The iteration of the deal that left Endeavor with less equity was the one that would lock in McMahon’s future with the company. The shareholders are positioning the situation as other bidders would have insisted that McMahon leave WWE, but WWE’s stance is that they did not have to give up anything to assure McMahon’s future. Endeavor gave WWE more equity to keep McMahon, which asserted his importance.

The article write-up has a section about Vince McMahon texting Nick Khan about WWE creative, per the court filings. Below is a text exchange from McMahon that he copied and pasted and sent to Khan. In the copy and pasted texts was a conversation McMahon was having with Paul Levesque and Bruce Prichard about the creative for Roman Reigns and Cody Rhodes’ Undisputed WWE Championship match at WrestleMania 39:

Text from me to Paul and Bruce: “Hey guys just double checking. Does Roman [Reigns] and Cody [Rhodes] know the new creative re [WrestleMania] and next year ?”

Bruce : “Not to my knowledge. I don’t know if Paul has had a conversation with either. Roman’s first appearance since we spoke is Friday in DC. Both will be there in person.”

Me to Paul: “ Paul have U “?

The shareholders in the lawsuit are not concerned with McMahon’s involvement in WWE creative, but are focused on these discussions amongst executives being relegated to the Signal chat app, which has an auto-delete function. The shareholders argue that key communications were not preserved on Signal, which would be a loophole of sorts to get around special preservation measures during mergers and acquisitions. If the messages weren’t properly maintained, it could factor into the outcome of the lawsuit.

The plaintiffs asked the court to order Nick Khan, Ari Emanuel, Paul Levesque, and Brad Blum (former WWE exec/McMahon aide) to sit down with attorneys and take screenshots of any relevant messages they have on the devices on which Signal was downloaded. The decision on that order is still pending.

The lawsuit is nearing the end of discovery.

After the TKO deal was finalized in September 2023, it secured multimillion-dollar bonuses for Nick Khan and Paul Levesque. The shareholders allege that those bonuses are what encouraged executives to go through with McMahon’s plan to keep his power.

The WWE and UFC merger under TKO guaranteed McMahon a lifetime role with TKO unless he resigned. He resigned in January 2024 after former WWE employee Janel Grant filed a sex trafficking lawsuit against McMahon, WWE, and John Laurinaitis. The former WWE exec, Laurinaitis, has since been dropped from the ongoing suit after agreeing to provide evidence for Grant’s case.

If the plaintiffs in the shareholders’ suit emerge victorious, they could recover financial damages on behalf of stockholders and financial institutions that held WWE shares during the specified period of time.

The merger lawsuit is going to trial in June 2026.

source: fightful.com

Mick Foley Cuts Ties With WWE Citing Continued Association With Donald Trump

Back in October, WWE Hall of Famer Mick Foley made the news when he posted a several minute video addressed to fellow WWE Hall of Famer and President of the United States Donald Trump, where he criticized Trump's approach to immigration and implored him to change his ways. While Foley has long been critical of Trump, his words raised some eyebrows at the time due to Foley's continued association with WWE, and the promotion's stronger bonds with Trump over the past year.

Now a few months later, it appears that WWE/Trump relationship has forced Foley to make a decision. Taking to Facebook on Tuesday morning in a lengthy message, Foley officially severed ties with the promotion he called home for most of his legendary career.

"PARTING WAYS WITH WWE," Foley said. "While I have been concerned about WWE's close relationship with Donald Trump for several months — especially in light of his administration's ongoing cruel and inhumane treatment of immigrants (and pretty much anyone who "looks like an immigrant") — reading the President's incredibly cruel comments in the wake of Rob Reiner's death is the final straw for me. I no longer wish to represent a company that coddles a man so seemingly void of compassion as he marches our country towards autocracy. 

"Last night, I informed WWE talent relations that I would not be making any appearances for the company as long as this man remains in office. Additionally, I will not be signing a new Legends deal when my current one expires in June. I love WWE, will always treasure my time with them, and I am deeply appreciative for all the opportunities they afforded me. But, in the words of Popeye the sailor "I stands all I can stands, and I can't stands no more."

Triple H Responds To Fan Backlash Over John Cena’s Loss And Teases The Dawning Of A New Era

Following Saturday Night’s Main Event, WWE Chief Content Officer Paul “Triple H” Levesque spoke to the media about John Cena’s final match, the reaction to the finish, and what comes next for WWE.

Levesque addressed the crowd response to Cena tapping out to Gunther and made it clear he had no regrets.

“I’m actually mildly disappointed. I thought it would be so much louder,” Levesque said. “There are time honored traditions in our business. There is a way that you handle your business agenda. John has said the right thing his entire career, that it is about leaving this place better than you found it. But you do what is right for the business, you do what is right for this industry. John has done that his entire career, and I’m going to do that my entire career. I will do what I believe is right for this business.”

He explained that the finish was exactly in line with who Cena has always been.

“If you were to say, ‘What will Cena do on his way out?’ Take the emotion out of it. He will put over somebody on the way out. He will leave this better than he found it. He will go into the ring and he will make somebody on his way out. That’s what John does. It’s what John has always done,” Levesque said. “I know people will criticize this. People will talk about this moment right here. I’ve got big shoulders. I’m good with it.”

Turning his attention to the rising stars on the show, Levesque had high praise for NXT Champion Oba Femi and Sol Ruca.

“Oba was just incredible. If there’s anybody with a presence that says star. He is a bona fide, charismatic X Factor star that will be on top of this business when he gets there, and will stay there for a long time,” he said. “Not long ago, a little over three years ago, he had never stepped into the ring in his life, came to a tryout with dreams and hopes coming out of college, and you see where he is today. I don’t know how anybody stops this kid.”

He also addressed the early Brock Lesnar comparisons.

“You’re talking about Brock Lesnar, the ultimate destroyer in the business, and already there’s a comparison to him walking in the door.”

On Sol Ruca, Levesque pointed to her game changing athleticism.

“The level of athleticism that you see in Sol is another, just a whole nother level. You see people that come into an industry, and in a moment when you see them, you think, ‘Wow, they just changed the business.’ Sol Ruca just changed the business.”

Levesque described the night as a clear turning point for WWE.

“What you saw tonight to me, was the dawning of a new era. This whole thing goes full circle. You see the end of the John Cena era, and the beginning of a whole new wave in this business that will carry everything over into the future,” he said. “January 5, we’re gonna sort of hit that one year mark on Netflix. We’re gonna have a big event coming up in Brooklyn, at the Barclays Center there that’ll be a whole other launch into a new generation.”

He closed by confirming Cena is not done with WWE, just done in the ring.

“John Cena’s passion for WWE didn’t end tonight. John Cena’s in ring career ended tonight,” Levesque said. “He had his sort of farewell run for this year on his terms, and got to do it here in a way tonight that just meant the world to him. One thing that I know about John is every time I’ve seen him go into that ring, he’s had a blast doing it. Tonight was no different.”

Reflecting on the atmosphere, Levesque said the respect for Cena was unmistakable.

“My takeaway is just respect, respect for a man that deserves all the respect he’s getting. The records that were set tonight, we crushed a record here for this building, not just for WWE, but also for this building. We didn’t have to make anybody want to be here tonight. They all wanted to be here. It’s respect for John. He is probably one of the most universally respected performers I’ve ever seen in this business.”

The Time Is Now...And Now It's Over

After a solid stretch of storytelling, WWE fans have begun to turn on Triple H and his booking strategy... which is mostly due to personal bias

Triple H Compares WWE's Booking Style To Marvel Cinematic Universe

Triple H has been the head of WWE creative since the summer of 2022, and his tenure as booker has had it' ups and downs.

The ups? The Bloodline saga, CM Punk vs. Drew McIntyre, and Cody Rhodes finishing his story. The bad? John Cena turning heel, the disappearance of The Rock, and more.

The stakes couldn't be higher for Triple H as TKO Group continues to load up the WWE calendar and tries to break company records year in and year out. Through all of that, Triple H says his focus is still on telling stories.

In an interview with All In, Triple H opened up on his booking strategy and compared it more to a Marvel movie than a UFC fight.

“I would say we’re much more akin to the Marvel Universe, where you’re planning out long term where the movies fit and how they go with all the characters, than we are direct MMA. At the end of the day, direct MMA is — you’re booking matches and the interest is, ‘That guy’s really good. He’s really good. I’m not sure who’s going to win."

The Chief Content Officer of WWE continued and confirmed what has been widely speculated — telling stories is the most important aspect of the job, not putting on great matches.

“We tell stories. People within our business sometimes take this wrong, but we don’t write the shows based on ‘That’ll be a great match.’ We write it on the stories that we can create, the protagonist, the antagonist, how does that work with each other, telling stories that can resonate with people that maybe they’ve experienced in their real life."

Triple H was a multiple-time world champion as an active wrestler in WWE. He spearheaded the popular NXT black and gold run and turned that promotion from being strictly a developmental territory to a true third brand for WWE.

In 2026, Triple H will need many strong stories for some huge events that TKO Group has planned for the business. The 2026 Royal Rumble will take place inside Saudi Arabia for the first time ever. The company will return to Allegiant Stadium in Las Vegas for Wrestlemania. And in 2027, WWE will produce WrestleMania from outside of North America for the first time in history.

source: si.com

WWE Reportedly Exploring Creative Changes After Recent Criticism

WWE and parent company TKO are experiencing another banner year when it comes to ticket sales, merchandising, and in particular, landing multi-billion dollar media rights agreements.

It is more than fair to say, however, that the honeymoon period with Paul 'Triple H' Levesque as WWE's Chief Content Officer has come to an end.

Fans have been more critical of the company's booking practices in 2025 than they ever were during Levesque's previous years in control. The headlining gripe, of course, has been the handling of John Cena's retirement tour.

His shocking heel turn at Elimination Chamber was a very promising start, but despite a few glimmering moments — such as his pipebomb promo on CM Punk — many feel WWE has completely dropped the ball with Cena's final run.

That's not entirely on Levesque, as The Rock's abrupt departure from the story left Cena to carry the weight of the entire arc without the lead protagonist that finally talked him into abandoning his principles.

It wasn't working. WWE knew it. Cena knew it and the entire angle was dropped ahead of SummerSlam. However, just as Cena was catching fire with spectacular matches against Cody Rhodes and Sami Zayn, the WWE creative team made the conscious decision to have Brock Lesnar squash him at WrestlePalooza.

He'll now face AJ Styles at Crown Jewel this Saturday, with absolutely zero build up on WWE programming. Outside of a few video packages highlighting their rivalry from 2016 and 2017, and Styles quite literally saying on Raw that they don't need a story for this match.

A lack of compelling storytelling overall, especially when it comes to many of WWE's female superstars, has been another cause of aggravation for fans this year.

Even some of the company's top champions have fallen victim to lackluster creative unbefitting of the talent involved. Tiffany Stratton's rivalry with Jade Cargill and the U.S. Title reigns of Zelina Vega and Giulia serving as prime examples.

Distraction finishes and post-match attacks have become heavily leaned on crutches. Almost as though WWE is overly concerned with protecting everyone, that as a result, no one ever truly goes over.

Pacing has been another major issue. Whether that's finding time to consistently feature the WWE World Tag Team Championships during a two and half hour Monday Night Raw, or on a grander scale, effectively moving from PLE to PLE with often just weeks in between shows.

No one is suggesting that the job of Levesque and his creative team is easy, and the product today is still miles ahead of where it was during the latter years of the Vince McMahon era, but WWE reportedly knows improvements need to be made.

The folks over at BodySlam say the company has taken notice of the audience's criticisms this year and meetings have been held recently to discuss how to best adjust the creative process.

"Sources indicate to Bodyslam that WWE is undergoing creative changes to their team to overall improve the product. Road Dogg will continue to be head of creative for SmackDown, but there will be additions to the team to make the show more enjoyable moving forward."

The general consensus is that Raw has consistently been the better of the two brands for some time now. Creative adjustments on the SmackDown side of things should be welcomed news to those who tune in every Friday night.

source: si.com

John Cena's final match to headline Saturday Night's Main Event on Dec. 13 at Capital One Arena in Washington D.C.

WWE, part of TKO Group Holdings, in partnership with Events DC, the official convention and sports authority for the nation’s capital, today announced that 17-time World Champion John Cena’s final match will headline Saturday Night’s Main Event on Saturday, December 13, at Monumental Sports & Entertainment’s Capital One Arena in Washington, D.C.

Following a year-long farewell tour, with stops at WrestleMania 41 and SummerSlam along the way, Cena will bring his decorated career – highlighted by 17 World Championships, five U.S. Championship title reigns and two Royal Rumble victories – to an emphatic close live from the nation’s capital.

“John’s contributions to WWE are immeasurable. There are no words that can truly relay how much he means to this business,” said WWE Chief Content Officer Paul “Triple H” Levesque. “Together with our partners at Events DC and Capital One Arena, we look forward to honoring his legacy and delivering an unforgettable send-off for both John and the WWE Universe.”

“Washington, D.C. is the Sports Capital and the perfect place to honor John Cena’s remarkable legacy,” said Angie M. Gates, President and CEO of Events DC. “We are excited to welcome WWE fans from our city and around the globe to witness an unforgettable final showdown in our nation’s capital. We deeply value our partnership with WWE and look forward to providing fans with an experience they will cherish forever."

“It is our great privilege to host John Cena’s historic final match at Capital One Arena, a staple venue that has consistently witnessed dozens of marquee WWE events over the years,” said Jordan Silberman, President, Venues at Monumental Sports & Entertainment. “There's no stage more fitting to celebrate the legacy of a true entertainment icon than our building, with a backdrop anchored in the heart of Downtown D.C."

Tickets for Saturday Night’s Main Event will go on sale starting Friday, October 17, at 10am ET/7am PT. Fans can purchase tickets during an exclusive presale by visiting Ticketmaster.com starting Wednesday, October 15, at 10am ET/7am PT. To register to be the first to hear about pre-sale opportunities for Saturday Night’s Main Event, please visit: http://wwe.com/crs.

WWE in partnership with Events DC will enhance the fan experience with a host of community-driven initiatives and ancillary events to commemorate Cena’s final match, including a live episode of “Six Feet Under with The Undertaker,” the critically acclaimed podcast hosted by WWE Hall of Famer The Undertaker, at The Howard Theatre on Friday, December 12, the official WWE Superstore at the Gallery Space DC featuring the largest selection of John Cena Final Match merchandise, and more.

Additionally, official Saturday Night’s Main Event Passes are now available through WWE’s exclusive partner On Location. These passes offer fans the chance to be ringside for every exhilarating moment, including premium seating, all-inclusive pre-show hospitality featuring WWE Superstar appearances, ringside photo opportunities and much more. To learn more or to purchase your package today, please visit: https://onlocationexp.com/cena.

The Undertaker Surprises Stephanie McMahon With 2026 WWE Hall of Fame Announcement At Wrestlepalooza

What a special night Wrestlepalooza turned out to be for Stephanie McMahon.

The former WWE Executive was in attendance at the Gainbridge Fieldhouse Saturday night, sitting ringside just before the main event match between WWE Champion Cody Rhodes and Drew McIntyre.

A hush had fallen over the arena after thousands of members of the WWE Universe witnessed AJ Lee win her first match in over a decade when she forced Becky Lynch to tap out to the Black Widow, but then the iconic gong of The Undertaker put the gassed crowd back on their feet.

The American Badass road down the ramp on his motorcycle, but stopped short of doing his usual circling of the entire wrestling ring. He spotted McMahon sitting in the front row, hopped off his bike and took a seat next to her. The crowd new something was up, they just didn't know what.

The Deadman then surprised everyone, Stephanie included, by announcing that she would be the first member of the WWE Hall of Fame Class of 2026.

Hall of Fame announcements are typically withheld until WrestleMania season rolls around, so this was truly an unexpected announcement. Stephanie, overcome with emotion, gave her longtime friend a hug as the audience cheered on in approval.

This is the second straight year that The Undertaker has taken part in a surprise Hall of Fame announcement. It was just a few months ago when Taker, Shawn Michaels and WWE President Nick Khan informed Chief Content Officer Paul 'Triple H' Levesque that he would be headlining the class of 2025.

Next spring, presumably during WrestleMania weekend, Stephanie McMahon will receive her own Hall of Fame ring to match the one her husband wears.

Triple H And Shawn Michaels Kick Off WWE NXT Homecoming

Last night’s special edition of WWE NXT, titled Homecoming, aired live on The CW and marked a return to Full Sail University—NXT’s original home. The show opened with a nice video package of NXT’s history including many of today’s stars who are on the main roster that made their WWE debut here.

Full Sail University served as the home base for WWE NXT from 2012 until 2020. During this period, NXT evolved from a developmental territory into a globally recognized brand. Full Sail allowed for close interaction between fans and performers, helping cultivate a passionate fan base. Many of WWE’s current top stars—including Roman Reigns, Seth Rollins, Charlotte Flair, and Alexa Bliss started their WWE career in this venue.

Triple H addressed the crowd, stating, “It feels good to come home.” He emphasized that NXT exists because of the passion of its fans and the dedication of its talent.

Shawn Michaels, who has served as a creative leader for NXT in recent years, said the current roster is ready to “steer the ship into the future.” In a tongue-in-cheek exchange, Triple H asked what would happen if he wanted to return. Michaels replied, “We would have a big problem,” referencing their long-standing friendship and professional rivalry.

Former NXT General Manager William Regal entered and simply declared, “War Games.” The phrase is a callback to Regal’s tenure, where he popularized the War Games match format in NXT starting in 2017.

The reigning WWE Women’s Tag Team Champions, Charlotte Flair and Alexa Bliss, came to the ring. Flair stated, “The women have always run NXT because this is where the women’s revolution started.” Bliss added that the women will always run NXT.

WrestleMania 43 heads to Saudi Arabia as WWE takes biggest event overseas in 2027

WWE WrestleMania is soon headed outside of North America.

WrestleMania 43 in 2027 will take place in Saudi Arabia, chief content officer Paul "Triple H" Levesque announced on Friday, Sept. 12, in the city of Riyadh.

This means it will be the first time WrestleMania has crossed the Atlantic Ocean and only the third time it's been held outside of the United States. The only other instances are WrestleMania 6 in 1990 and WrestleMania 18 in 2002, both of which took place in Toronto.

The news comes after Saudi Arabia general entertainment authority Turki Alalshikh announced it in a Snapchat video on Sept. 10. Alalshikh was in attendance for the announcement.

WWE has had a partnership with Saudi Arabia for more than eight years, initially holding house shows in the country to now presenting major premium live events, typically in the cities of Riyadh and Jeddah. In 2019, WWE expanded its partnership with the General Entertainment Authority through 2027, which brings two "large-scale events" to the country each year.

The first premium live event to take place in Saudi Arabia was the Greatest Royal Rumble in 2018, separate from the annual Royal Rumble event. Since then, WWE has held events like Crown Jewel and Night of Champions in the country.

Despite the frequency of shows in the country, Saudi officials have been seeking to host major WWE events, and the push has intensified in recent months. The 2026 Royal Rumble will be held in Riyadh, the first of WWE's "big five" events to take place in Saudi Arabia.

Still, Alalshikh had explicitly stated his desire to bring WrestleMania to Saudi Arabia – a move that has been met with pushback, given it is WWE's flagship event and the allegations of sportswashing that have occurred in the country. There was belief Saudi Arabia would hold an event similar to the Greatest Royal Rumble – in that it wouldn't exactly be WrestleMania – but, it appears it will in fact be the biggest event in WWE.

The 2025 edition, WrestleMania 41, took place at Allegiant Stadium in Las Vegas, and WrestleMania 42 will take place in the same venue in 2026.

Rumor Mill - Stephanie McMahon Reportedly Upsets ESPN With Podcast VPN Advice

Stephanie McMahon seems to be having a lot of fun with her spot in the pro wrestling world today.

Vince McMahon's return to WWE as chairman in January 2023 prompted Stephanie's immediate departure from the company, but since her reemergence in early 2024, McMahon has maintained a steady presence in and around WWE.

She spent months producing her "Stephanie's Places" interview show on ESPN+ which debuted in March. In the show, McMahon traveled the country and interviewed WWE superstars at locations that mean a lot to each guest.

McMahon also launched her podcast "What's Your Story? With Steph McMahon," where she interviews "the most interesting people in sports, entertainment, business and of course WWE to find out their personal stories of hardship and success"

And it's there that the controversy started.

McMahon's most recent guest on the show was the longest-reigning world champion of the modern era, Roman Reigns. One of the sponsors of the episode was a VPN company was a company called Surfshark, which gives people access to the internet through different locations allowing them to unlock content that's not available in their own country.

While completing an ad read for Surfshark, McMahon gave a useful yet unethical tip to her viewers as to how they should go about maximizing the Surfshark VPN's capabilities.

"A lot of you are still watching WWE the old school way: on cable. Dealing with boring commercials while I'm enjoying uninterrupted action. Let's fix that with today's sponsor: Surfshark VPN!"

WWE fans all over the world reacted hilariously to the quotes considering the conflict of interest. McMahon is employed by WWE, but is encouraging fans to pirate their way into watching WWE programming for less or no money through a VPN.

WWE PLEs are only available on Netflix to international viewers and a VPN could give American users access to those same PLEs through Netflix as well instead of ESPN once the events move over to that platform.

ESPN will be hosting all WWE PLEs starting September 20 beginning with Wrestlepalooza inside the Gainbridge Fieldhouse in Indianapolis, Indiana. The new direct-to-consumer app is likely bracing for potential VPN users looking to finesse their way into watching premium WWE programming, especially after McMahon's move.

A report by Fightful Select revealed that a source at ESPN did not appreciate the remarks by McMahon on her podcast. The source also did not expect the issue to become significant, but that they weren't thrilled to hear her promote the product that way.

ESPN has about three weeks until Wrestlepalooza when the surge of WWE fans looking to watch future PLEs will join the platform. How much damage McMahon's promotion of Surfshark has done to potential subscriber growth is unknown.

source: si.com

John Cena retirement: Date of final WWE match set for Saturday Night's Main event in December

John Cena has a date for his final match. Cena's farewell tour comes to an end on Dec. 13 as WWE Saturday Night's Main Event hosts his professional wrestling retirement.

NBC confirmed the news following an announcement that Saturday Night's Main Event will stream exclusively on Peacock. Last year, WWE struck a deal to air quarterly primetime specials on NBC and Peacock. The exclusive move to Peacock follows news that ESPN will become WWE's exclusive home for pay-per-views starting with the newly announced Wrestlepalooza event on Sept. 20.

"Peacock has had a wonderful relationship with the WWE and we're excited to see it continue far into the future," said NBC Sports president Rick Cordella. "Saturday Night's Main Event is some of the most premium content the WWE produces, including John Cena's upcoming retirement match, and it will be all live and exclusive on Peacock."

There are no further details about Cena's retirement match. There is speculation that the event will take place in or around Boston, but WWE has not confirmed it. Boston would be a fitting choice for Cena's swan song, an hour drive from his birthplace, New Westbury, Massachusetts.

Cena entered 2025 knowing it would be his last year as an in-ring performer. The farewell tour has featured numerous memorable moments: his shocking heel turn at Elimination Chamber, winning a record 17th world title at WrestleMania 41, and being victim to Brock Lesnar's surprise return at SummerSlam.

Cena's next major singles match is a high-profile collision with Logan Paul, set for Clash in Paris on Aug. 31.

source: cbssports.com

ESPN inks five-year deal for WWE’s live premium events including WrestleMania

ESPN, a subsidiary of The Walt Disney Company (NYSE: DIS), and WWE, part of TKO Group Holdings, Inc. (NYSE: TKO), today announced a landmark rights agreement as ESPN platforms, including the new ESPN direct-to-consumer streaming service, will become the exclusive U.S. domestic home of all WWE Premium Live Events (PLEs), including the two-night cultural phenomenon WrestleMania, starting in 2026. This deal makes ESPN home to the highest-profile WWE events of the year.

The ESPN DTC service will stream all WWE PLEs annually, in their entirety, with select simulcasting on ESPN linear platforms. Marquee PLEs include WrestleMania and SummerSlam – both two-night events – and Royal Rumble, Survivor Series, Money in the Bank, among others. WWE will continue to produce all PLEs.

Jimmy Pitaro, Chairman, ESPN: “WWE has an immense, devoted and passionate fanbase that we’re excited to super-serve on our new ESPN DTC platform. This agreement, which features the most-significant WWE events of the year, bolsters our unprecedented content portfolio and helps drive our streaming future.”

Mark Shapiro, President and Chief Operating Officer, TKO: “We are proud to reinforce the ‘E’ in ESPN at such an exciting juncture in its direct-to-consumer journey. WWE Premium Live Events are renowned for exactly the type of rich storytelling, incredible feats of athleticism and can’t-miss, cultural tentpole experiences that have become synonymous with ESPN. Through our UFC relationship, we have experienced firsthand how transformational an ESPN presence can be, and we know this will be an exceptional partnership at a time of great innovation for both companies.”

Nick Khan, President, WWE: “WWE’s agreement with ESPN is a pivotal moment for our millions of fans across the United States: the leader in sports entertainment partnering with the biggest brand in sports media. Bringing WWE’s flagship events to ESPN’s platform is tremendously exciting. We know the sky is the limit.”

ESPN platforms, including its DTC service, will have the opportunity to stream WWE’s pre-and post-event shows tied to all Premium Live Events.

All of ESPN. All in One Place. Coming Soon.

For the first time ever, ESPN will offer its full suite of networks and services directly to fans, along with an enhanced ESPN App that integrates game stats, betting information, fantasy sports, commerce, multiview options and a personalized SportsCenter For You. Designed to give fans more choice, flexibility and access to all of ESPN, these new features and functionality will be available to all fans who watch on the ESPN App on mobile and connected TV devices, whether they subscribe directly or through a traditional pay TV package.

Triple H to Headline Inaugural TEDSports Event in September

TEDSports announces WWE Chief Content Officer and 14-time World Champion, Paul "Triple H" Levesque, as a featured speaker at its groundbreaking inaugural event Sep 9 – Sep 11, 2025 in Indianapolis. The WWE Hall of Famer will pull back the curtain on one of entertainment's most powerful storytelling machines during this first-ever TED event focused exclusively on sports.

Levesque, who has transformed WWE's creative direction and overseen its successful Netflix launch, now leads content strategy reaching over one billion fans across 150+ countries in more than 20 languages. On the TED stage, he will explore the psychology of performance, building compelling rivalry structures, and the universal power of narrative in building global fandom.

"We're not about exchanging business cards; we're about igniting ideas that can change the world," stated Neelay Bhatt, TEDSports co-chair and curator. "Triple H represents precisely what TEDSports aims to showcase: the power of storytelling and innovative leadership to drive global impact," added Patrick Talty, TEDSports co-chair.

TEDSports is the first-ever TED event dedicated exclusively to the intersection of sport, innovation, and transformative ideas. This highly curated experience will welcome 700–800 global game-changers—from athletes and executives to investors and creatives across academia, business, events, healthcare, sports tech, venues and women's sports - for three days of immersive talks, fireside chats, curated dinners, collaborative workshops, and once-in-a-lifetime experiences at iconic venues including the Indianapolis Motor Speedway and Lucas Oil Stadium. The full speaker lineup is available online.

"In an industry reshaped by technology and evolving fan expectations, true leadership demands shunning best practices and embracing next practices. TEDSports is for those who aren't just looking to keep up - but to lead what's next" Bhatt added. "Leaders seeking to be inspired, challenged, and truly connected will find their tribe at TEDSports," said Talty.

About TEDSports: TEDSports is the world's first TED event devoted to the intersection of sports, innovation, and ideas. For further information, visit the website and check out some teasers from the organizers here!

Legendary WWE Hall of Famer Hulk Hogan passes away

From WWE.com:

WWE is saddened to learn that Terry Bollea, recognized globally as Legendary WWE Hall of Famer Hulk Hogan, has passed away on July 24 at 71.

One of pop culture’s most recognizable figures, Hogan helped WWE achieve global recognition with the Hulkamania craze of the 1980s and reignited sports-entertainment’s popularity in the 1990s through his leadership of the New World Order in WCW. Whether he was a hero or villain, clad in red and yellow or black and white, The Hulkster was always one of the ring’s most popular and enduring stars.

Hogan abandoned a career in music with his Tampa, Fla.-based band, Ruckus, when he was discovered by WWE Hall of Famers Jack and Gerry Brisco. In 1977, Hogan began training with Hiro Matsuda, who intentionally broke Hogan’s lower leg just to see if he was passionate enough to return to training in the ring or would instead return to playing bass guitar.

A year later on Aug. 10, 1977, Hogan had his first match against B. Brian Blair in Fort Myers, Fla., for Championship Wrestling from Florida. Hogan competed under a mask as Super Destroyer in Florida and then teamed with his friend Ed Leslie (who would become Brutus Beefcake) as brothers Terry and Ed Boulder in Alabama, Tennessee and Georgia. It was after appearing on a local talk show in Memphis with TV’s Incredible Hulk, Lou Ferrigno, that he began calling himself Terry “The Hulk” Boulder because he was so much larger than Ferrigno.

He first appeared in WWE in 1979 and was named Hulk Hogan by Vincent J. McMahon. As a villain, Hogan defeated (the future Million Dollar Man) Ted DiBiase in his first match at Madison Square Garden, challenged Bob Backlund for the WWE Championship, and collided with Andre the Giant eight years before WrestleMania III in August 1980 at New York City’s Shea Stadium.

After appearing in "Rocky III," Hogan spent the next three years competing for Verne Gagne’s AWA and Antonio Inoki’s New Japan Pro Wrestling. Hogan then made the move to WWE where he defeated The Iron Sheik to become to WWE Champion on Jan. 23, 1984, beginning a pop culture craze that would be known as Hulkamania.

For nearly a decade, WWE and Hulkamania’s footprints grew together. WWE expanded to nationally syndicated television, then pay-per-per-view, with Hogan headlining in a litany of classics, including teaming with television’s biggest star, Mr. T, at the first WrestleMania and defeating Andre the Giant in front of more than 93,000 fans at WrestleMania III.

All told, Hulk Hogan racked up an unprecedented five WWE Championships, main-evented WrestleMania eight times, and sold millions of T-shirts, toys and anything else you could imagine bearing the red and yellow before leaving WWE in August 1993.

The Hulkster planned on putting his full-time sports-entertainment days behind him and started a career as a television star on the syndicated “Thunder in Paradise.” However, it wasn’t long until he was drawn into sports-entertainment again, this time by “Nature Boy” Ric Flair and new WCW Executive Producer Eric Bischoff. Using Turner Broadcasting’s budget, Bischoff signed Hogan to a seven-figure, part-time contract. In his debut match, Hogan, with Mr. T in his corner and Shaquille O’Neal at ringside, defeated Flair for the WCW World Heavyweight Championship on the Bash at the Beach pay-per-view in Orlando, Fla.

After two years of dominating his competition, Hogan did the unthinkable when he betrayed both WCW fans and WCW heroes Sting, Lex Luger and Randy Savage by joining The Outsiders, Scott Hall and Kevin Nash, to form the New World Order. The nWo was WCW’s greatest weapon in the Monday Night War pitting WCW’s Nitro against WWE’s Monday Night Raw. During his six years with WCW, Hogan won six WCW World Heavyweight Championships.

Almost one year after the demise of WCW, Hogan, Hall and Nash returned to WWE as the reviled nWo in February 2002. While his third stay in WWE lasted less than two years, Hogan was once again embraced by the WWE Universe during his match against The Rock at WrestleMania X8 and later won his sixth WWE Championship from Triple H at Backlash 2002.

In 2005, The Hulkster was inducted into the WWE Hall of Fame by his Rocky III co-star and friend, Sylvester Stallone, and appeared at WrestleMania 21 the following night.

In 2014, The Hulkster again returned to WWE and was the host of WrestleMania 30. The historic event began with Hogan, The Rock and “Stone Cold” Steve Austin, arguably the three most famous sports-entertainers of all time, together in the ring to the delight of more than 75,000 WWE fans from all 50 states and 37 countries at New Orleans’ Mercedes-Benz Superdome, with millions more watching the first WrestleMania to air live on WWE Network.

There are few names more synonymous with sports-entertainment than Hulk Hogan, as the larger-than-life icon was a central figure in WWE’s rise from a regional attraction to the worldwide entertainment leader. The Hulkster’s superhuman size and undeniable charisma helped him reach heights once unthinkable in sports and entertainment, as Hogan packed 93,173 fans into the Pontiac Silverdome for WrestleMania III, won six WWE Championships, starred in movies and set the standard for what a WWE Superstar could be.

WWE extends its condolences to Bollea’s family, friends and fans.WWE is saddened to learn that Terry Bollea, recognized globally as Legendary WWE Hall of Famer Hulk Hogan, has passed away on July 24 at 71.

WWE SummerSlam To Screen Live In Select Regal Cinemas Across U.S. As Start Of Multi-Event Fandango Partnership

Wrestling fans will have another way to experience WWE‘s SummerSlam next month, if they can’t attend in person.

The two-night event, taking place at MetLife Stadium in New Jersey, will also screen live in select Regal Cinemas across the U.S. on Saturday, August 2 and Sunday, August 3, Deadline can exclusively reveal.

The experience marks the launch of a multi-event collaboration between WWE and Fandango. While Regal will be the official exhibitor for SummerSlam, additional exhibitors are expected to join for future WWE live events.

“WWE is one of the most electrifying global entertainment brands, and its events deserve to be experienced on the big screen,” Will McIntosh, President, Fandango, said in a statement Monday. “We’re thrilled to work with WWE and Regal Cinemas to bring the action-packed SummerSlam 2025 cinema presentation to fans nationwide.”

Tickets are now on sale now at Fandango. Fans will have two ticket options to experience SummerSlam on the big screen — either a single-night ticket for Saturday or Sunday, or a two-night ticket bundle that includes access to both screenings and an exclusive SummerSlam t-shirt.

SummerSlam will feature the highly anticipated rematch between Undisputed WWE Champion John Cena and WWE Superstar Cody Rhodes, picking up where they left off after they last met in the ring at Wrestlemania 41.

For those who can’t make it to the theater, SummerSlam will also stream live at 6 p.m. ET/3 p.m. PT on Peacock in the U.S. and on Netflix internationally.

“WWE has redefined how fans connect with live entertainment, and bringing SummerSlam to Regal’s screens elevates that experience to a whole new level,” Brooks LeBoeuf, Senior Vice President of US Content at Regal Cinemas, said in a statement of their own. “We’re excited to partner with WWE and Fandango to deliver this immersive, action-packed event in theaters —making fans feel like they’re ringside, no matter where they are.”

source: deadline.com

Maybelline New York named first-ever official cosmetic partner of WWE

WWE, part of TKO Group Holdings, and Maybelline New York, the number one cosmetic brand in the world, announced today a new partnership in which the beauty brand will become the first-ever Official Cosmetics Partner of WWE.

The new agreement commences with Maybelline serving as the Presenting Partner of Evolution – the all-women's Premium Live Event on Sunday, July 13 at State Farm Arena in Atlanta.

“WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster," said Brit Santypal, Senior Vice President of Partnership Marketing, TKO.

"Maybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test,” said Amy Whang, President of Maybelline New York. “As the presenting sponsor of Evolution, we’re not just showing up in the ring; we’re supporting a global community that inspires confidence and self-expression, both in and out of the spotlight."

In addition to the Presenting Partner designation at Evolution, Maybelline will receive center mat ring branding, a custom vignette and social media integrations. The partnership and activation strategy were developed in collaboration with Beauty Co-Lab, L’Oréal’s media agency of record.

"Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways,” said Delphine Hernoux, CEO, Beauty Co-Lab. “At Beauty Co-Lab, we’re proud to have helped shape this milestone partnership with WWE, which reflects the kind of innovative thinking that keeps the brand ahead of the curve."

WWE-AAA Crossover Worlds Collide Becomes Company’s Most-Watched Live YouTube Broadcast Ever

WWE today announced that Worlds Collide, its first joint Premium Live Event (PLE) with the recently-acquired Mexican promotion AAA, set a record for the largest live audience in company history for a YouTube broadcast. The event peaked at 764,389 live concurrent viewers across the WWE and WWE Espańol YouTube channels during the main event between AAA Mega Champion El Hijo del Vikingo and WWE superstar Chad Gable.

Still available to watch for free on YouTube, the show, which received rave reviews from fans of both companies as well as journalists from around the world, Saturday’s broadcast has been watched by more than 4.1 million viewers on YouTube in the first 24 hours. On X, #WorldsCollide was the No. 1 trending topic globally on Saturday, and WWE generated more than 32 million social views across all platforms in the first 24 hours.

Wrestlers from both companies mixed it up in several major matches, and some of the longtime veteran Mexican luchadors immediately got over with U.S. viewers who were seeing them for the first time. Chiefly among them, Mr. Iguana (seen above), who has become an overnight sensation with WWE fans and already has a shirt available on the WWE online shop. The evening’s main event between El Hijo del Vikingo and Chad Gable was another standout and for many ranks among the best matches WWE has produced this year.

In April, WWE announced its acquisition of AAA in partnership with Mexico-based sports and entertainment holding company, Fillip. The companies will continue to work together in the months and years to come, including at the upcoming Triplemanía Regia on June 15, where TNA, WWE and AAA wrestlers will appear in the same show for the first time ever.

Tyra Mae Steele and Jasper Troy Win WWE LFG Season One

The journey to find WWE’s next breakout stars reached its climax during the season finale of LFG, which aired Sunday on A&E. In a dramatic and emotional conclusion, Tyra Mae Steele and Jasper Troy emerged as the winners of the show’s inaugural season. While the series culminated with them signing NXT contracts, it was noted that all participants are already training at WWE’s Performance Center.

Steele, mentored by The Undertaker, triumphed over Bubba Ray Dudley’s standout, Zena Sterling. Meanwhile, Troy, who was on Booker T’s team, secured victory against Team Undertaker’s Shiloh Hill. With two of his rookies reaching the finals, The Undertaker was crowned the first-ever WWE LFG Champion.

Speaking to Sports Illustrated after their win, Steele shared her excitement: “I’m so excited. It’s been a long time coming. I swear I’ve just been waiting for my moment to shine,” she said. “I just feel elated. I just feel so, so freaking blessed.”

Troy echoed the emotion, reflecting on what the win meant to him: “This is the first thing I ever won,” he said. “I’ve never won a championship or a playoff, you know. So to me, this is like a Super Bowl moment. But I see how someone like DeVonta Smith or A.J. Brown will be like, ‘winning the Super Bowl was cool, but now it’s like what’s next?’”

Steele, whose real name is Tamyra Mensah-Stock, made history as the first Black woman to win Olympic gold in women’s freestyle wrestling at the Tokyo 2020 Games. She signed with WWE in 2023 and has already competed on NXT Level Up. Troy, real name Antione Frazier, brings a football background and debuted in WWE programming last year.

WWE has already confirmed LFG will return for a second season. Michelle McCool is set to join as a new coach, replacing Mickie James.