November 25, 2011
Boots to Asses—WWE Social Media Strategy Leaves Others In The Dust
Over the past year the WWE has continued to push the social media envelope by integrating Twitter and Facebook further into its regular broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in both the WWE and Hollywood, cut a promo on WWE Raw to hype the upcoming pay-per-view “Survivor Series”. During that promo, the Rock quickly coined a new catchphrase “Boots to Asses” and said it was now trending worldwide. Before he mentioned it there was no mention of it on Twitter. Shortly after he said it, not only did it start a new chant throughout the arena, but it proved that Mr. Johnson was prophetic as minutes later the term “Boots to Asses” was trending worldwide. One might say this is a one off, but for anyone observing what the WWE has been up to this can be seen as only a small part of a much larger social media strategy.
In the last year, the WWE has bolstered it’s already strong web presence with a very savvy social media offensive. Now every performer who appears on WWE TV has their own Twitter handle which they use to build a fan following and actually continue storylines started from the show. During the broadcast, whenever a wrestler heads to the ring, their Twitter handle is prominently featured next to their name on the screen graphics. Their strategy is obvious and effective, providing a method to allow their show to be more interactive and leverage casual fans to tune in more regularly especially when something eventful is on the screen. Throughout the show, it is quite common to hear announcers talking about whether something is trending worldwide...More?
source: tech crunch
Photo: Scott Hall, Henry Godwin, Kevin Nash, Triple H & Peter Polaco (Justin Credible)
October 16, 1994 Zurich Switzerlandcredit: peter polaco facebook
This Day in Wrestling History
Ric Flair defeated Ronny Garvin for the NWA Heavyweight Wrestling title and Dusty Rhodes defeated Lex Luger for the NWA U.S. Heavyweight title.
November 25, 1987
Bret "Hitman" Hart defeated Shawn Michaels to retain the WWF Championship at Survivor Series.
November 25, 1992
Diesel defeated Bob Backlund for the WWF(E) Heavyweight title.
November 25, 1994
Randy Savage won the WCW Heavyweight title in a 60 man battle royal and Smokey Mountain Wrestling ceased operation.
November 25, 1995
Scott Steiner defeated Booker T for the WCW Heavyweight title and Kevin Nash & Diamond Dallas Page defeated Chuck Palumbo & Sean Stasiak for the WCW Tag Team title.
November 25, 2000
November 24, 2011
Settlement in Hulk Hogan Divorce Case
The St. Petersburg Times reports Linda Bollea received a little more than 70 percent of the couple's liquid assets in their divorce settlement.
He agreed to give his ex-wife 40 percent ownership in his various companies and pay her an additional $3 million property settlement. Linda Bollea filed for divorce in 2009.
The settlement was confidential but came to light this week after it was attached to a new motion filed in court records.
The paper reports Linda Bollea received $7.44 million of the couple's $10.41 million that was held in bank and investment accounts. Terry Bollea will not pay his ex-wife alimony.
source: msn.com
Lawsuit Filed Against WWE, Others Over TV Taping
A personal injury lawsuit has been filed against WWE, NEP Broadcasting, Screenworks LLC, Event Services Inc. (ESI), Sharpshooters LP and Neil Broome in the United States District Court of Washington on 11/15 reports PWInsider.com.
Shane Hawley claims that while working at a 2/14/09 WWE television taping in Seattle at the Key ARena as an "employee of the city of Seattle", Broome showed negligence while working at an elevated location in the venue and dropped a piece of metal causing the object to fall 40-50 feet and strike Hawley "causing serious personal injury."
WWE and the other defendants have yet to respond.
Plans for R-Truth's Return to WWE, Controversy Backstage, More
R-Truth is scheduled to return to WWE as babyface reports The Wrestling Observer. The currently suspended superstar has impressed Vince McMahon with his 'Little Jimmy' references enough for the company to make merchandise which they hope will sell well with a fan favourite R-Truth.
Truth's suspension for the use of smoking fake marijuana is something of a hot topic backstage as it resulted in him getting suspended several weeks after that of Evan Bourne who tested positive for the substance on the same day as Truth. The belief is WWE did not want to jeopardise the Survivor Series main event which Truth was apart of and thus held out on suspending him.
Wanted: Showstopper
Considering the explosive recent events between once fierce friends Triple H and Kevin Nash, a confrontation between them – when and if The Game is able to compete again – is inevitable. The epic showdown is sure to rock the WWE Universe to its very foundations.
If that is true, then there has never been a more important time for Shawn Michaels to return to WWE...More?
source: wwe.com
This Day in Wrestling History
Ric Flair defeated Harley Race for the NWA Heavyweight Wrestling title and Ricky Steamboat & Jay Youngblood defeated Jack & Jerry Brisco for the NWA World Tag Team title.
November 24, 1983
Oderint Dum Metuant: Let Them Hate As Long As They Fear
