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June 28, 2014

Stephanie McMahon Says WWE Is Just Getting Warmed Up, Talks Vince, Connor's Cure, BU


The WWE is set to make history at the Garden tomorrow night. A new champion will be crowned in the main event of the “Money in the Bank” pay per view production, but the night will stand out for another unique reason. It’s a homecoming for Stephanie McMahon.

The 37-year-old McMahon, WWE’s Chief Brand Officer, spent much of her childhood in South Yarmouth.

“I actually grew up on the Cape,” she said. “My parents owned the Cape Cod Coliseum, which was the sort of the beginning of the WWE as we know it today, so I’m happy to be home.”

McMahon fell in love with Boston, and like her brother Shane before her, decided to study communications at Boston University. Over the past 15 years, McMahon has perfected her role as an on-air character, where she plays an evil boss, and credits BU as a big reason for her success.

“From film production to television production to creative writing to public speaking to marketing to advertising,” she said, “BU is basically a school to help prepare you for all of the many facets of WWE.”

McMahon graduated from BU in 1998, and still remains connected to the school. She is a member of the Distinguished Alumni of the School of Communication, and had the opportunity to teach a master’s class — “Being Your Own Brand” — last year.

She learned first-hand how to build a brand from her parents, Vince and Linda McMahon. Together, they transformed WWE from a regional wrestling promotion to a sports entertainment juggernaut, a global brand broadcast in 150 countries in 650 million homes worldwide. As a fourth generation McMahon promoter, she touched on her father’s contributions to the business.

“My father coined the phrase, ‘sports entertainment,’” said McMahon. “Vince let the world in on that, yes, this is actually predetermined and, yes, we are having fun. He was the one who created this live action-adventure soap opera.”

But Stephanie McMahon has also paved her own road in the family business.

She and her husband, WWE executive vice president Paul Levesque — better known to wrestling fans as “Triple H” — just announced the creation of their new fund, “Connor’s Cure.” The fund was named in honor of the late Connor Michalek, a devoted WWE fan who died at the age of 8 as a result of brain cancer.

“This is all about developing and donating for pediatric brain and spinal cancer research,” said McMahon. “We’re trying to help fund the research to help stop the cancer.”

McMahon is the proud mother of three girls.

“My favorite title is, ‘Mom,’” she said. “It’s what I’ve always wanted to be most, ever since I was a little girl.”

In addition to pay per view, tomorrow’s “Money in the Bank” card can also be watched on the WWE Network. While McMahon is proud of the company’s accomplishments, she cannot wait to unveil the future of the business.

“WWE continues to grow and expand at a rate faster than anyone can possibly imagine,” she said. “We have over 360 million social media followers, and we have over 12 million downloads of our app. But I have to say, even given all that, we’re just getting warmed up.”

source: bostonherald.com

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