NASCAR's most popular driver will be in the No. 88 Chevrolet when he moves to Hendrick Motorsports next season, the team announced Wednesday. Earnhardt's car will be sponsored by Pepsi, with the company's Mountain Dew soft drink and Amp Energy drink featured on the car. The National Guard will also be involved in the sponsorship.
The new number and sponsor are another step in the rebranding of Earnhardt from party boy to serious corporate pitchman, one that now can be heavily marketed to the under-21 crowd...More?
source: msn.foxsports.com
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September 19, 2007
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