WWE and Boutique Merchandising

World Wrestling Entertainment is pushing a boutique merchandising strategy to retail nationally in 2008, following F.Y.E.'s success with the concept.

In the promotional boutiques, multiple lines of WWE items are displayed together, including DVDs, videogames, toys, apparel and posters. Installations will be built around March 25 releases Triple H: The King of Kings, The Greatest Superstars of Wrestlemania and No Way Out 2008.

Throughout this year, WWE will pitch mass merchants, electronics stores and grocers, as well as specialty outlets such as F.Y.E., to build the boutique sections within stores. They are not designed to be permanent installations, but rather promotional vehicles to help make events out of the release of WWE's latest DVDs, which are distributed through Genius Products...More?

source: wrestling.insidepulse.com