Toy maker Jakks Pacific Inc (JAKK.O: Quote, Profile, Research) said on Wednesday that it signed a five-year licensing deal with World Wrestling Entertainment Inc (WWE.N: Quote, Profile, Research) rival TNA Entertainment LLC to make toys based on TNA wrestling characters.
Jakks, which has a licensing pact with WWE expiring in 2009, said it's planning to roll out its TNA Wrestling products in 2010.
Earlier on Wednesday, Mattel Inc (MAT.N: Quote, Profile, Research) said it reached a five-year licensing deal with WWE to make toys based on WWE wrestling superstars starting in 2010. (Reporting by Justin Grant, editing by Gerald E. McCormick)
source: reuters.com
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February 13, 2008
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