Aerial advertising, TV commercials, video-on-demand snippets, direct mail, bus wraps, in-store toy displays, radio promotions, even a sweepstakes for a customized motorcycle: It will be hard for viewers to ignore the fact that Wrestlemania 24 will be held March 30 in Orlando, Fla.
World Wrestling Entertainment is adding more elements each year in order to top the previous year’s buy-rate. The goal now: to beat the 1.2 million buys recorded for the 2007 event...More?
source: multichannel.com
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