As TNA announced in a press release on PR Newswire April 22, the company will be pushing a new worldwide marketing campaign called “Cross The Line.” The company debuted “Cross The Line” at the March 27 live edition of TNA Impact. Included was a new opening, a 30-second commercial, new graphics and having fans who attended the event literally ‘cross the line,’ by walking across caution tape as they entered into the Universal Studios “Impact Zone.” The new campaign calls on fans and wrestlers worldwide to promote the company and will be supported by a multi-tier advertising campaign.
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Oderint Dum Metuant: Let Them Hate As Long As They Fear
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