Don't accuse Affliction of lacking ambition. The clothing company established itself in mixed martial arts culture by sponsoring several MMA stars, including at least six current or former major champions. Now the company wants to go beyond selling T-shirts and jewelry to MMA and heavy metal fans.
Affliction made waves last month when it announced a July 19 show, to be headlined by Pride FC's last heavyweight champion, Fedor Emelianenko, against two-time UFC title-holder Tim Sylvia...More?
source: usatoday.com
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May 11, 2008
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