World Wrestling Entertainment's big push to step up its Japan business is nowhere clearer than at the SummerSlam Festival, a raucous party charging 3,500 yen ($30) admission for an en-masse viewing of WWE pay-per-view videos on giant screens.
The videos can also be watched at home. But the event brings some extra fun — guest wrestlers flown in from the U.S., booths selling WWE T-shirts and keychains as well as plenty of camaraderie with a niche but seriously dedicated crowd...More?
source: ap.google.com
September 7, 2008
WWE steps up push in Japan market
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