The move to MyNetworkTV has brought down viewership for "Smackdown," however, and will affect the revenue the show generates from ads for WWE. Show had been averaging a 2.5 rating this year on the CW.
But WWE execs aren't worried.
"It's not about where you start, it's where you end up," says Geof Rochester, executive VP of marketing. "We've seen this movie before. We've done this with other brands. This was week one. We're going to keep the pressure on this launch."...More?
source: variety.com
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October 10, 2008
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