So, what's the biggest problem with the WWE product?

To its enormous credit, WWE programming is light years ahead of anyone else in terms of production value, but the utilisation of those production assets is tied up in pyro and the slick presentation instead of character building mechanisms, which the company has gotten away from...and that was always Vince's strong suit.

I am not suggesting turning the shows into post-produced countdown shows, but the manner in which the shows are presented must be addressed. Either take the show, and re-design the pacing, the formatting, even the way the main events are announced and promoted...or change the atmosphere of it to accommodate the pop culture-desirous fanbase that is flocking away from pro wrestling.

It's time for the writing and production staffs that advise Vince to re-acquaint themselves with what popular movements are taking place before WWE further victimises itself by appearing to be out of touch...More?

source: Paul Heyman @ The Sun

Except for Heyman's tease that he might come back to wrestling, I have to agree with his assessment of the current product.