Highlights from Linda McMahon's Presentation at the UBS Global Media & Communications Conference

Appearing at the 36th annual UBS Global Media & Communications Conference in New York City this afternoon, WWE CEO Linda McMahon openly admitted to TV storylines being scripted and winners pre-determined. WWE has been open about this aspect of their TV product for several years, but McMahon has not expanded on the issue to the degree she went at the press conference.

"Television stories, for those of you who don't know, are (pause) scripted," McMahon told individuals gathered at the conference speech with a smile. "Most of it is scripted," she said. "It's important to note with that is that while the storylines are scripted and we know who the winners and losers are, the real pros know how to get in the ring and interact with the audience."

McMahon then described "ring generals" calling matches in the ring and the art of reading an audience to know when to incorporate highspots and when to slow down the action before building back to a crescendo.

Repeating past statements from WWE's official quarterly conference calls with investors, McMahon said the company continues to focus on the international market as their key growth area.

McMahon said that AC/DC has already signed on to provide the theme music to WrestleMania 25 in Houston.

source: pwtorch.com