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March 2, 2009

CW Network Claims it is Profitable and Viable

Three years and nearly 1,000 days after it launched, The CW finally seems to have found its identity—and, more importantly, questions about its viability are fading away.

Building on the momentum of 2-year-old pop culture sensation “Gossip Girl,” The CW this season appears to have achieved a breakthough, firmly establishing itself as a destination network for an advertiser-friendly audience of 18- to 34-year-old females...More?

source: tvweek.com


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