World Wrestling Entertainment has pinned down an aggressive multimillion-dollar marketing and promotional campaign around the 25th anniversary of its venerable Wrestlemania pay-per-view event franchise.
From a unique Wrestlemania merchandising tie-in with retail giant K-Mart, to interactive and on-demand revenue opportunities for operators and satellite providers tied into the April 5 show, the pro-wrestling outfit is rolling out the most extensive promotional campaign in the event's 25-year history, according to recently named WWE executive vice president Michelle Wilson...More?
source: multichannel.com
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