WWE Grapples to Broaden its Reputation

From Hulk Hogan to pay-per-view extravaganzas, very few people don't know of the World Wrestling Entertainment (WWE) brand and its unique blend of sports and spectacle. However, the WWE is now seeking to spotlight its evolution into a publicly traded global company and present its media content to consumers, who know the brand, but might not realize all that the WWE has to offer.

These goals align with the recent hiring of new communications leads – EVP of marketing Michelle Wilson and VP of PR and corporate communications Robert Zimmerman – who seek to tailor the company's PR strategy to the multi-platform entertainment company it has become...More?

source: prweekus.com