USA Network scored the best Second Quarter cable TV ratings ever, according to a press release the company issued. USA averaged 3.17 million viewers in prime time TV during the quarter (April - June) and 1.47 million viewers aged 25-54.
USA claimed it was the first time any cable channel averaged over 3.0 million total viewers in a Second Quarter. In the press release, USA mainly credited other series beside WWE Raw for the ratings victory.
USA was locked in a tight race with TNT for the second quarter ratings battle after TNT's five-week coverage of the NBA Playoffs. USA won among adults 18-49 by a slim 3.4 percent difference.
WWE executive Donna Goldsmith said earlier this month that USA called up WWE to help put them over the top against TNT. USA pointed out in their press release that WWE's Raw ratings in June were a major factor in the Second Quarter victory.
source: pwtorch.com
June 30, 2009
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