WWE, based in Stamford, Conn., racks up annual global pay-per-view sales of $100 million. It won't disclose regional breakdowns, but it sees Japan as one of its most important overseas markets.
The latest push is spearheaded by the WWE's Japan office, which opened this year and is its only overseas office devoted to a single nation. The office hopes to woo Japanese newcomers, including teens and families, not just its usual 20-40 year-old fan base.
It remains to be seen whether WWE can follow the path of such American imports as Hollywood movies, hip-hop music and Disneyland....More?
source: brandonsun.com
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