The marketing push behind World Wrestling Entertainment's 25th anniversary of WrestleMania was well underway when Michelle Wilson came on board in February as executive VP of marketing, but that didn't stop her from putting her stamp on the event.
Wilson directed an array of WrestleMania-themed social initiatives like the WrestleMania Reading Challenge and the WrestleManiArt Show & Auction. The push paid off. WrestleMania XXV was the highest-grossing pay-per-view event in WWE history, surpassing one million buys...More?
source: broadcastingcable.com
June 10, 2009
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