Shaquille O'Neal, marketing genius. Say you're a 37-year-old NBA star in the waning days of your basketball career. Do you gracefully fade into the background with your millions?
No way! Instead, you pull a brilliant publicity stunt by not getting into the White House. You get (what else?) a reality show next month, "Shaq Vs.," going one-on-one with athletes like Michael Phelps, Ben Roethlisberger and Serena Williams in their respective sports. You serve as "special guest enforcer" on WWE Raw wrestling Monday at Verizon Center...More?
source: washingtonpost.com
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