At the end of the day, the biggest winner from UFC 100 was the WWE. That's right. World Wrestling Entertainment (WWE) was a bigger winner than Dan Henderson, Dana White, and even Brock Lesnar.
I'm sure many of you are asking how is the WWE the biggest winner? I'm also sure that others are asking what is Rick smoking?
Brock Lesnar's post-fight promo was like watching an old WWE promo from his pro-wrestling career. It's safe to say that every 9 out of 10 MMA fans feel that Lesnar was wrong and that he should go back to pro-wrestling. In fact, the anti-Brock fans hate Brock mostly because he was a pro-wrestler.
The mainstream media has covered Brock's antics to the max. Many articles refer to Brock's behavior as immature yet WWE like. Do you see where I'm going here? Because of Brock, the WWE has received a ton of mainstream attention and publicity for FREE. Vince McMahon couldn't have asked for a better outcome. The national media is writing about his company and he didn't have to do, say, or pay anything...More?
source: examiner.com

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