It's no secret WWE wants to make itself more Hollywood to become more mainstream with the audience. Celebrity guest hosts on Monday Night Raw is the latest example.
Sports entertainment differs from pro wrestling as it brings the company and personas to other levels of opportunity and popularity. Out with the old. In with the new.
Like him or not, we have a new President, change. Like it or not, we have new technology, change. Like it or not, we have a new genre of wrestling/sports entertainment, change.
Change hopefully resonates growth. If things remain status quo, it is difficult to grow. Whether WWE's sports entertainment format works will take time to answer, but you never know unless you try.
source: miamiherald.com
August 21, 2009
Sports Entertainment vs. Pro Wrestling
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