The wrestling powerhouse's Monday Night Raw is becoming the new showcase for guest hosts seeking to promote their latest project.
Like just about everything else in the vaudevillian world of pro wrestling, the Raw guest stars are the brainchild of Vince McMahon, WWE's chairman and chief impresario. The parade of "hosts" began in June when McMahon staged a stunt by which Donald Trump supposedly "bought" Monday Night Raw. "When Donald took over we realized that our audience wanted to see something new," says Stephanie McMahon, Vince's daughter and WWE's executive vice-president of creative development and operation. "We have the ability to change our story line to suit whoever hosts."
Down the road, Stephanie McMahon says the show plans to have as hosts Freddie Prinze Jr., who will promote his new role on the Fox TV show 24, former game show host Bob Barker, and the Reverend Al Sharpton (who hasn't yet said exactly what he'll be promoting)...More?
source: businessweek.com
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