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August 20, 2009

WWE - It's A Girl Thing

It turns out that women have a taste for headlocks and body slams, too.

World Wrestling Entertainment, which has long had a stranglehold on the elusive but lucrative young male demographic, has begun to attract an increasingly female audience.

Thanks to a shift toward more family-friendly storylines and away from more violent and edgy storylines, a growing number of women are tuning in to watch events like "Monday Night Raw," "Friday Night SmackDown" and this Sunday's "SummerSlam."

According to Nielsen ratings data supplied by the WWE, viewership in the second quarter among females 25-34 is up 13.7 percent from a year ago, while the number of women aged 50 and up who tune in has jumped 23 percent...More?

source: nypost.com

Well, I've been saying women love wrestling for the past three years. It's nice they took notice.


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