Mattel Reveals WWE Action Figure Line

Mattel’s foray into WWE wrestling figures has been their largest tooling investment ever, never before putting such high stake into a license they’ve never held. They are very enthusiastic and extremely excited about not just delivering to collectors, but delivering to kids as well. Each basic figure comes packaged with a figure stand. The packaging itself is without a doubt one of the highlights of the company switch. The development, the look, and the catering to collectors are like never before. No longer will you have to worry about your plastic bubble falling forward or backward on your shelf. The hourglass-type packaging is without a doubt made to display. It’s also appealing on a simple level. I can see a little kid wanting to rip it open, for sure. As a bonus, some figures will come with a 1 of 1000 commemorative belt made specifically for their debut...More?

source: wrestlingfigs.com

Guide to all the new figures.