Scams & Shams: The Trouble with Social Networks and Impersonating Triple H

It's hard to understand who in their right mind would want to incur the wrath of "Triple H," the intimidating superstar of professional wrestling. But when a poser created a fraudulent MySpace account in Triple H's name, it wasn't the wrestler that the perpetrator had to contend with.

The smackdown came from someone who was actually watching the wrestler's back -- Lauren Dienes-Middlen. She's vice president of intellectual property at World Wrestling Entertainment, the Stamford, Conn., company that owns the trademark. WWE notified MySpace, which terminated the account immediately.

The growth of social networks has brought a variety of threats that can potentially damage a brand's good name...More?

source: idg