The Definitive History of the WBF

As the final moments of the annual Mr. Olympia competition played out, there was nothing particularly memorable about the scene. What was going on in the lobby of the Arie Crown Theatre in those final few minutes was anything but however. A carefully calculated all-out ambush was about to occur. The man behind it was Vince McMahon, and the intentions were hostile.

Spectators sat restless in the Arie Crown Theatre while sponsors gave their pitches as the 1990 Mr. Olympia was coming to an end. What everyone was confronted with next was a total shock, even to Joe Weider and the competing athletes themselves. Vince McMahon spent $5,000 to secure a promotional booth for Bodybuilding Lifestyles, his new bodybuilding magazine. Tom Platz, the magazine's spokesman, stepped to the stage to promote the publication in front of the 4,600 bodybuilding fans in attendance . Platz began to speak: "I have a very important announcement to make. We at Titan Sports are proud to announce the formation of the World Bodybuilding Federation. And we are going to kick the IFBB's ass!"...More?

source: pwchronicle.blogspot.com