Lance Storm Commentary - Booking Hulk Hogan

Let’s be honest, the Hulk Hogan character with his “What you gonna do…” and “Let me tell you something Brother” is 25 years old. It was the hottest act in town for a long, long time, and resulted in the first big boom in wrestling history. After his near decade long run, as the Hulkster, it had run its course, and was losing popularity. Hogan then made another huge impact in the business when he reinvented himself by turning heel and forming the NWO in WCW. This led into the Monday Night Wars and another monster boom in the wrestling business.

After the NWO and Hogan’s heel run, ran its course and WCW lost the Monday Night War to Vince McMahon, Hogan made one more major comeback run in WWE. This was when I got to work with the Hulkster and it was a lot of fun and the guy was still crazy over. I think this return was a success because fans viewed it as a bit of a reunion tour. It was the Hulkster back in the WWE where he belonged, back in the Red and Yellow, and a chance for everyone to see the Baby Face Hogan we all knew and loved one more time.

So fast forward now to January 2010, Hulk Hogan is in his later 50 and trying to make another impact. What can you possibly do with Hulk Hogan in 2010 that will seem fresh and exciting especially when you consider the fact that he can’t physically wrestle much anymore. That’s when I got the idea of Hulk Hogan reinventing himself, one more time, by dropping the Hulk Hogan shtick and presenting himself as real person...More?