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February 14, 2010

TNA iMPACT! Moving to Monday Nights; Live Every Other Week

Spike TV and TNA Wrestling are hoping to reignite the Monday night wrestling wars.

TNA is set to announce on Monday that its flagship weekly series, "TNA Impact," will move to Monday nights on Spike starting March 8 at 9 p.m.. That puts it up against World Wrestling Entertainment's "WWE Raw," which has dominated the Monday night cable ratings for years. As part of the move, "TNA Impact" will also start airing live telecasts every other week.

TNA President Dixie Carter tells the Hollywood Reporter that moving iMPACT! to Monday nights is a good move for her company and the industry as a whole. "We feel strongly that Monday nights is where the majority of wrestling viewers have been historically," said TNA president Dixie Carter. "Having two Monday night wrestling shows with healthy competition between them can make for great TV. Our goal is not to beat 'Raw' immediately, but we feel confident this will accelerate our growth and make it fun for wrestling fans," Carter said.

WWE execs said they didn't see the TNA move to Monday as competition. "We're not too concerned," WWE spokesman Robert Zimmerman said. "We're in good shape. It's somewhat of a different audience. On Monday nights we're one of the top cable shows. We're focusing on our new show for Syfy, "NXT," and 'Wrestlemania XXIV.'"

According to Zimmerman, WWE's "Raw" household ratings were up 12% in the third and fourth quarter of 2009 after implementing a regular series of guest hosts -- such as Snoop Dogg, the Osbournes and Shaquille O'Neal...More?

sources: variety.com & the hollywood reporter


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