“The thing people need to realize is that ‘Money’ Mayweather is a (caricature/character). And that’s what these fighters need to learn about business. If you had a character you’d have something to sell. But a lot of these fighters don’t have nothing to sell because they don’t have any personality.”
With those words, spoken by the boxer himself, and made available on a hidden away interview placed On Demand (and not during the first two episodes of HBO’s 24/7) Floyd Mayweather Jr. lays out a lesson I wish every artist would pay attention to if they were serious about succeeding in the marketplace, and not just being famous or good at what they do...More?
source: allhiphop.com
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April 21, 2010
The Genius Of Floyd Mayweather Jr.: Caricature (And Character) Outsells Talent
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