WWE Exec Calls TNA "Blood, Guts & Gore"

WWE COO Donna Goldsmith criticized TNA's programming during a media & technology conference yesterday, saying TNA is "blood, guts, and gore" compared to their toned-down, PG product.

"If you look at another program called TNA, which is a wrestling program on Spike, that is blood and guts and gore. We are not going there, nor I would say have we ever been to that degree that they are," Goldsmith said at the J.P. Morgan Global Media, Technology, and Media Conference in Boston. "We decided no blood and if someone gets hit by accident, we will stop the match if we have to and take care of them. Those decisions (to market WWE TV as PG) were made consciously."

Goldsmith said WWE made the change to PG to help them draw revenue across the board by being able to establish more partnerships that would make money for the company.

"We spoke to the writers, we spoke to Vince (McMahon), we spoke to public relations and asked if we can still keep the programming cool and edgy while taking it down a notch," Goldmsith said. "Our writers, yeah, they were challenged a little bit, but they said, 'We can do it. We can make this program just as good as it's been.' They started to take the program in a little bit of a different direction."

Goldsmith said they've had potential partners come back and want to work with WWE, including 7-Eleven with another summer promotion and Burger King with a "global Kid's Meal program" for the first-time ever...More?

source: pwtorch.com