The WWE's audience skews young and male, but another attractive thing about its audience is its diversity. It's very popular among Hispanics and Blacks, where it ranks among the top 20 on TV and draws a big audience at live events.
That makes those WWE events a good place for advertisers who want to reach young, diverse crowds.
Though advertisers have voiced concerns about raunchiness in the past, over recent years the entertainment company has made a conscious effort to keep its content PG to appease both parents and advertisers...More?
source: medialifemagazine.com
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November 8, 2010
Media Life Magazine on WWE and its Advertisers
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