The Chaperone with Triple H did a little under $15,000 during it’s limited release run last weekend in theaters. That’s according to WWE’s own internal estimate that we obtained through a well-placed source. The film played in just 10 theaters in major cities across the country. It’s part of WWE’s new marketing strategy which essentially is a smart way for the company to save on advertising costs by running just one campaign. The real gravy is the DVD which goes on sale on March 8th.
source: thewrestlingpress.com
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February 24, 2011
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