More on WWE Rebranding; Triple H to Head New Talent Development Department

This new rebranding initiative will be highlighted through a national consumer and business-to-business advertising campaign entitled “Bigger. Badder. Better.™” The campaign kicked off at WrestleMania® XXVII on Sunday and will be featured on cable TV, print and online.

In addition to focusing on the expansion of the company, the company will bolster its core business with the launch of a new talent development department headed by Paul “Triple H®” Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas. The first recruit acquired under Levesque’s new department was the signing last month of future WWE Superstar, Sin Cara™, formerly known worldwide as Mistico...More?

source: corporate.wwe.com