The rebranding of TNA as IMPACT is smart. TNA was a Russo/Terry Taylor-type pun that BACKFIRED. Advertisers thought TNA meant T n’ A, breasts and posterior. TNA actually picked a company name that was counterproductive. How stupid can you get?
But erecting IMPACT billboards in Stamford, CT, the home of WWE…that’s pretty stupid, too. You tweak the opposition if you’re No. 2 and closing the gap. IMPACT isn’t closing the gap. The mosquito can’t initiate a confrontation with the elephant. The mosquito just looks silly.
Then gets crushed.
source: mark madden wrestlezone.com
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May 18, 2011
An Opinion on TNA's Rebranding
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