Variety, the leading entertainment trade publication, has announced details on their inaugural "Sports Entertainment Summit" scheduled for July 14 in Los Angeles, Calif. at the Sofitel Hotel.
Naturally, WWE will be represented. Michelle Wilson, the executive VP of marketing, is advertised as a speaker. Also advertised is UFC president Dana White. Additional speakers will come from the NBA, NHL, ESPN, Facebook, Turner Sports, AEG, Reebok, DirecTV, and sports marketing firms.
The stated objective of the conference is to: "explore the growing power of sports as an entertainment experience, as improving technology helps fans stay in touch with games and athletes on a constant basis across multiple platforms. The Summit will assess how all parts of this industry including media companies, agents, sports organizations/franchises, and sponsors are working to take advantage of new opportunities to keep this business vibrant."
Conference sessions include: (a) New production technologies and the changing look of sports TV, (b) Conquering social media to boost fan bases, (c) Transitioning content to mobile and on-demand platforms, (d) Understanding the new demands of brands and sponsor partners, (e) Exploring the convergence of reality TV and traditional sports and fan cross-over opportunities.
source: pwtorch.com
May 24, 2011
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