On the eve of WrestleMania XXVII in Atlanta, Chairman and CEO Vince McMahon announced at WWE's Global Business Partners Summit that the company has formally rebranded itself WWE. Members of WWE's senior management team spoke to the new business model for future growth. Stephanie McMahon, EVP, Creative Development & Operations, emceed the Summit where the following topics were discussed regarding the New WWE:
The New WWE Initiative, Partnerships and TV Strategy (Michelle Wilson, Chief Marketing Officer)
New Talent Development Program (Paul "Triple H" Levesque, Senior Advisor)
WWE Studios (Mike Pavone, EVP, WWE Studios)
International Update (Andrew Whitaker, EVP, International)
Digital and Social Media Update (Brian Kalinowski, EVP, Digital)
Kids Initiative and New Product Launches (Jim Connelly, SVP, Consumer Products)
Click here for the video. Stephanie introduces Hunter at 26.38.
May 9, 2011
Video: WWE's Global Business Partners Summit
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