WWE CFO Discusses TV Network Plans, "Project Evergreen," B+ Storylines, Triple H's Formal Role & UFC as Competition

WWE CFO George Barrios covered several WWE business topics during a presentation Monday at the J.P. Morgan Global Technology Conference. The following are highlights of Barrios's comments.

Barrios discussed throughout the 35-minute presentation the importance of WWE's forthcoming TV Network, which he described as a "potential game-changer" for WWE. Barrios said the current plan is to roll out a formal TV Network in some form within the next 12-18 months after the groundwork is taken care of internally.

Barrios said one aspect is ready - digitizing their video library - which they are calling "Project Evergreen." Barrios noted WWE is taking some of their $4-5 million capital expenditure investment to develop new filmed content for the Network. The other aspect is continued discussions with potential TV partners to establish the look & feel of a Network.

"I've said publicly if we're successful to the degree I think we can be successful, it's a game-changer for the company," Barrios said at the end of the conference.

Barrios gave a formal description of Triple H's new role in the talent department. He essentially broke down Hunter's role as a liaison between new talent and TV production trying to bridge the gap as a "talent coordinator and developer."

"Hunter's role is going to be focusing on the creation of characters within that (talent relations) department," Barrios said. "Who better to teach than someone who has done it himself?"...More?

source: pwtorch.com